Nupur Agarwal

About Nupur Agarwal

Currently working at AXIS BANK,Noida ( Campus Placement from IMNU,Ahmedabad)A competent and result-oriented professional with an MBA in Marketing & Business Analytics. Proven ability in data-driven decision-making leveragingcustomer data, customer segmentation, CRM and portfolio management. Demonstrated competence in external Vendor management, customerexperience(CX) enhancement,market research, consumer behavior analysis, competitive benchmarking and product portfolio analysis. Seeking to applyfoundation in marketing strategies, data visualization, cross-functional coordination, CRM and strategic insight, with a clear focus on progressing into BrandManagement / Product Management.

Experience

1. Deputy Manager

   Axis Bank

   Aug 2024 — Present · Noida, IN

   Customer Relationship Management (CRM) & Analytics- Leveraged Excel, CRM, and Collections Analytics Systems for customer segmentation, analyzing payment trends, and predicting customer payment behavior to implement targeted collection strategies-Strategy, Portfolio Management & Performance- Managed diverse credit card portfolios (Axis Cards-Buckets(Flows), Axis Cards-NPA, and Citi-Migrated Axis Cards) with a total outstanding pool ranging from ₹4-50 crore customers every month.). Achieved an average of 92% of monthly resolution targets over the last 6 months through strategic implementation of processes (Settlements, Lien Marking, Debiting)-External Partner & Vendor Management- Managed multiple external collection agencies such as TCS, Paisabazaar among others, coordinating closely with telecalling and field teams. Directly engaged with agency teams (comprising of Team Leaders and 3-9 Callers) to guide strategies and support complex customer interactions ensuring quick adaptation and timely execution of policy/process changes-Customer Experience & Brand Adherence- Designed digital communication methods and a telecalling script that improved agent effectiveness and boosted collection success, maintaining a record of 0 customer complaints throughout the tenure-Governance & Compliance- Conducted regular agency visits, ensured 100% compliance with regulatory and RBI guidelines, reviewed monthly performance and progress and discussed it with respective stakeholders.

Education

• Institute of Management, Nirma University

  Master of Business Administration - MBA, Marketing and Business Analytics

• Institute of Management, Nirma University

  Master

  2022 — 2024

• Institute of Management, Nirma University

  Master of Business Administration - MBA, Marketing/Marketing Management, General