Nupur Abrol
Senior Manager - Digital Marketing & Events @Software Analyst Cyber Research
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WORK HISTORY
Senior Manager - Digital Marketing & Events @Software Analyst Cyber Research
Toronto, ON, CA
EDUCATION
University of Mumbai
Bachelor's in Mass media, Advertising
Humber College
Post - Graduation in Advertising Media Management, Advertising
SKILLS
ABOUT NUPUR ABROL
A decade ago, I stepped into the world of digital marketing as a Paid Media Executive at Edelman, a global PR leader. Back then, I was focused on execution - building and running campaigns, learning the mechanics of media, and sharpening my eye for what makes audiences click.Over the years, that role became the foundation for my journey. I grew into a full-funnel marketing strategist, working across agencies, publishers, and client-side teams, helping both household-name brands and small businesses expand their digital presence.What’s fueled me through every stage is curiosity and the drive to experiment with new trends, test tools, and find smarter ways to solve customer problems. To me, marketing has always been more than clicks and impressions; it’s about creativity, strategy, and impact.My sweet spot? Driving impact with a customer-first, omni-channel approach through fresh, creative, and bold ideas. Strategic Advisor – Crafted smart, practical solutions for complex challenges Purpose-Driven Leader – Mentored teams in paid media, website & account management Execution Pro – Detail-obsessed, process-driven, and results-focused Culturally Savvy – Created strategies that truly connect with diverse audiences
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