Nupur Patra
Digital marketer at RFgen
- Role
- Digital Marketer at RFgen Software
- Location
- El Dorado Hills, CA, US
- LinkedIn followers
- 500 followers
About Nupur Patra
I’m a Digital Media professional with a Master’s in Digital Media (Social Media) from…
Experience
Digital Marketer
Nov 2024 — Present · El Dorado County, CA, US
In my current role, I manage end-to-end digital marketing campaigns across various channels, including email, social media, PPC, SEO, and content marketing, to drive engagement and brand visibility. I implement lead generation strategies and nurture workflows using Pardot and Salesforce CRM to optimize our lead pipeline. Collaborating with the content team, I help create blogs, whitepapers, case studies, and webinars that align with our marketing goals. I also track, analyze, and report on campaign performance, leveraging data to refine strategies and improve ROI. My responsibilities extend to SEO and SEM, where I optimize website content, manage paid search campaigns, and monitor keyword performance to boost search rankings. I develop social media strategies to increase brand awareness across LinkedIn, Twitter, and Facebook, while also overseeing website updates for a seamless user experience and improved conversions. Additionally, I utilize Pardot for marketing automation, including email marketing and lead scoring models, and work closely with sales, product, and creative teams to ensure our marketing initiatives align with broader business objectives.
Education
Swanirbhar E-Cell
High School
Sophia College, Mumbai
Bachelors in Mass Media , Journalism
Sacred Heart Senior Secondary School - India
Secondary School
Northeastern University
Masters in Digital Media, Digital Communication and Media/Multimedia
Shaw Academy
Diploma in Social Media Marketing , Digital Communication and Media/Multimedia
2020 — 2020
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