Nupoor Jha

Experience

1. Online Content Specialist

   IKEA

   Aug 2021 — Present · Bangalore Urban, IN

   Building brand IKEA in India via brand communication for various marketing channels like Website, App, Digital, CRM & Mass media. • Driving online traffic to IKEA.in and the mobile app through strategic performance marketing campaigns, while leveraging creative optimization to achieve incremental conversions and maximize ROI.• Worked on brand positioning in India - “Ghar Aajao” and helped brand to connect with Indian audience and moved the brand KPIs. • Collaborate with various cross-functional stakeholders in Sales, Retail Design team, Marketing, E-com etc. on a regular basis to drive business. • Develop digital solutions to enhance customer experience & satisfaction online. • Designing seamless user experiences and optimizing merchandising strategies for leading categories such as Bedroom, Children’s at IKEA, Storage & Organization, Furniture and Living Room, ensuring an engaging and customer-centric journey.• Leveraging data-driven insights to enhance campaign efficiency.• Regular A/B tests in paid ads and websites to optimize the content.

Education

• The Bhopal School of Social Sciences

  Bachelor of Business Administration - BBA, Marketing

  2009 — 2012

• Prestige Institute of Management & Research

  Master in Mass Communication, Public Relations, Advertising, and Applied Communication

  2012 — 2014