Ryan Reynolds

ACD turning bold ideas into brand stories that stick, from punchy pre-roll to jaw-dropping in-store.

Role
Associate Creative Director at Fjällräven
Location
Erie, CO, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ryan Reynolds

ACD helping brands tell bigger, smarter stories by blending concept-first thinking with…

Experience

  1. Associate Creative Director

    Fjällräven

    Jul 2024 — Present · Louisville, CO, US

    Lead creative across the Americas while partnering with teams in Europe (including HQ in Sweden) and LATAM to drive globally aligned campaigns• Directed multi-day campaign shoots in extreme environments—including a 54-mile trek through Olympic National Park and a winter production in rural Canada at -38°C• Established and lead a nimble in-house team—scaling flexibly with top creative talent to meet evolving campaign needs• Saved $100K+ in production costs by insourcing visual merchandising and POS creative, and expanded team efficiency through early adoption of AI-driven workflows• Guide visual storytelling, team workflows, and brand consistency across all consumer touchpoints

Education

  • Northwestern State University

    Bachelor of Science (BS)

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Ryan Reynolds — Associate Creative Director at Fjällräven in Erie, CO, US | Unifers