Natalie Topalian
Senior Content Writer and Content Strategist
- Role
- Content Editor at Highland Group
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Natalie Topalian
Driven senior-level professional communicator, content writer and content strategist…
Experience
Content Editor
Dec 2024 — Present · Grand Rapids, MI, US
Develop and implement strategic content frameworks for global enterprises, small businesses, privately held companies, nonprofit and cultural organizations, and educational institutions-Create messaging that drives audience engagement and meets business goals-Optimize digital content across web, email and digital platforms-Leverage SEO strategies to improve performance and conversion rates-Craft effective multi-platform ad campaigns with aligned messaging across print, digital and out-of-home channels-Write and edit long-form and technical content including blog posts, sales presentations and collateral-Simplify complex topics for diverse audiences-Review and proofread all written materials adhering to AP Style guidelines to maintain editorial accuracy and brand consistency-Lead content planning sessions with clients and internal teams, conducting audits, discovery workshops and SME interviews to inform content strategies-Collaborate closely with cross-functional teams to align content with client objectives and ensure timely delivery of high-quality work.
Education
The Polishing Center
Copywriting
2014 — 2014
Grand Valley State University
Bachelor of Arts (B.A.), Advertising and Public Relations
2012 — 2014
Michigan State University
Bachelor's degree, Education
Skills
- SEO Copywriting
- Research
- Microsoft Office
- Social Media Communications
- Teamwork
- Social Networking
- Indesign
- Photoshop
- Search Engine Optimization (SEO)
- Customer Service
- Copywriting
- Spanish-Speaking
- Microsoft Word
- Branding & Identity
- Social Media
- Social Media Blogging
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Proofreading
- Copy Editing
- English
- Public Speaking
- Wordpress
- Advertising
- Fitness Instruction
- Blogging
- Certified Group Exercise Instructor
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