Neal Thurman

About Neal Thurman

A highly accomplished business leader offering a track record of achievement in guiding corporate direction and driving growth through strategic communications, integrated marketing campaigns, and business development plans- Conceive, plan, and execute innovative client engagement and messaging programs targeting C-suite decision makers to significantly expand sales pipelines and wins- Provide leadership in driving continuous improvement while developing solutions to influence consumer perception and choice, drive positive sales trajectories, and expand businesses into new verticals and markets- Empower team success by leveraging data-based strategies to support sales teams and creating process improvement and change initiatives that enhance business performance. SIGNATURE STRENGTHS:Expertise: Strategic Vision - Organizational Planning - Innovation - Messaging & Branding - Corporate Communications - Social & Digital Media - Project Management - Relationship Building - Client Relations - Continuous Improvement - Change Management - Performance Improvement - Risk Mitigation - Product Launches - Team Leadership - Startups - Corporate Development - Cross-Functional CollaborationTHE SHORT STORY:Neal Thurman is an accomplished, versatile, and adaptable business leader who positively impacts organizational performance and revenue growth by developing and executing programs for strategic communications, business development, integrated marketing, and C-suite client engagement. Neal is known as a problem solver who removes obstacles standing in the way of team success. This was exemplified during COVID-19 shutdowns when he had to shift a large-scale business development event to a virtual forum. He quickly created program content for client-led and expert-led workshops with hundreds of executive attendees, growing sales pipelines by tens of millions of dollars as a result. Understanding the importance of digital outreach, Neal revamped and revitalized company websites to feature solutions demos and leveraged LinkedIn tools to engage senior decision-makers on behalf of Cerner. He also devised process improvements and change initiatives to support team success. Neal sets the strategic vision and direction for cross-functional programs that promote Cerner’s CareAware Connect, an innovative application that provides secure communication, simplified care-team collaboration, and supports effective alert management for healthcare operations.

Experience

1. Senior Product Marketing Leader, Wound Care (a Carlyle Group Portfolio Company)

   Net Health

   Jan 2025 — Present · Kansas City, MO, US

Education

• Kansas State University

  Bachelor of Science, dual major in public relations and advertising; emphasis in business-to-business marketing

Skills

• Strategic Planning
• B2b
• Direct Marketing
• Non-Profits
• Communications Strategy
• Interactive Advertising
• Event Management
• Digital Strategy
• Crisis Communications
• Digital Marketing
• Creative Direction
• Email Marketing
• Advertising
• Online Advertising
• Budgeting
• Strategy
• B2b Marketing
• Newsletters
• Social Media
• Creative Strategy
• Social Networking
• Social Media Marketing
• Strategic Communications
• Corporate Communications
• Public Speaking
• Brand Development
• Sem
• Event Planning
• Interactive Marketing
• Brand Management
• Branding & Identity
• Marketing Strategy
• Annual Reports
• Marketing Communications
• Facebook
• Marketing
• Public Relations
• Internal Communications
• Media Relations
• Press Releases