Niara Simon-Hollis

About Niara Simon-Hollis

Eclectic and confident by nature, creative in how I think and lead. I care deeply about my work, the impact it creates, and the impressions I leave on the people I collaborate with. I’m a creative and strategic executive who leads teams across food, TV, podcasts, and film to drive meaningful growth through culturally resonant storytelling.My addictions range from pop culture, vintage and interiors, to TikTok rabbit holes and NPR. I\'m a well-rounded leader with perspective and a clear point of view.Currently, I lead marketing for global lifestyle brand, Tastemade, overseeing four FAST channels, a D2C subscription service, and brand strategy. Previously, I led marketing strategy for Amazon Music and Wondery’s partner podcasts, as well as commissioned original series. My background also includes digital media, CRM, and driving growth across FOX Corp, e-commerce, and hospitality brands.My instincts, eye for design, and keen understanding of human behavior and fandom have consistently raised the bar, resulting in engaging, elevated work and teams that deliver their best, together.

Experience

1. Head of Marketing

   Tastemade

   Nov 2024 — Present · Los Angeles, CA, US

   Led the holistic brand and growth marketing strategy for Tastemade, overseeing brand positioning, campaign execution, and subscriber growth across our streaming TV channels, Tastemade Cooking subscription business, and direct-to-consumer products.• Connected brand and campaign performance data to strategic storytelling, using insights to shape creative, media investment, and business direction.• Spearheaded the launch of 2025\'s Hot Grill Summer, Tastemade’s biggest marketing campaign and programming stunt to date — spanning paid media, influencer, experiential, and talent (Chef Andrew Zimmern, Phaedra Parks (Real Housewives of Atlanta)). This activation drove major YoY growth and press.• Created Tastemade’s first brand book, and currently focused on aligning teams around a unified brand vision; and leading rollout of the document across the company.• Led all marketing efforts for the 2025 Los Angeles Wine & Food Festival hosted by Tastemade and in collaboration with Team a21. Worked closely with PR, Sales, and Production on end-to-end execution.• Owned partner marketing strategy, manages relationships with senior marketing executives at platforms like YouTube TV, Samsung, Vizio and more. Secured top-tier editorial placements and drives cost-saving media value across platforms.• Led D2C marketing for Tastemade+, managing brand and performance spend, and partnering on CRM, retention, and product launches.• Oversaw show, stunt, and channel marketing for all new and returning series across Flagship, Home, and Travel channels.• Oversaw all paid media efforts across business lines, ensuring full-funnel impact and ROI.• Led an internal team that oversee 3 agencies and 6 freelancers across creative, media, and strategy.

Education

• Georgia State University - J. Mack Robinson College of Business

  Bachelor of Business Administration, Marketing

  2009 — 2013

Skills

• Drawing
• Marketing Strategy
• Texture Painting
• Email Marketing
• Merchandising
• Social Networking
• Microsoft Office
• Sales
• Copywriting
• Web Design
• Marketing Communications
• Facebook
• Dreamweaver
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Market Planning
• Advertising
• Event Planning
• Photoshop
• Online Publishing
• Mac Os
• Mannequin Styling
• Marketing Research
• Fashion
• Visual Merchandising
• Customer Service
• Social Media
• Leadership
• Marketing
• Art Direction
• Management
• Acrylic Painting
• Integrated Marketing
• Public Relations