Nick Baker
Head of Digital Strategy, Commerce & Transformation @Georgia Main Food Group Limited
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WORK HISTORY
Head of Digital Strategy, Commerce & Transformation @Georgia Main Food Group Limited
Vancouver, BC, CA
Accountability for digital strategy, commerce platforms, and enterprise transformation across a 30 -store, multi-banner multichannel retail operation. Responsible for revenue growth, margin protection, customer experience, and the operating model spanning first - and third-party eCommerce, fulfilment, and distribution.Led delivery of an end-to-end multichannel platform (Jan 2025), rebuilt and scaled internal teams, established agency and vendor ecosystems, and introduced AI-enabled capabilities across pricing intelligence, loyalty foundations, and decision support - while modernising governance, data flows, and execution discipline.
EDUCATION
Wrexham University
Structural Mechanics HND Deans Distinction, Computational Structural Mechanics
ITIL
ITIL Process Management
University of Warwick
B.Eng. Civil Engineering (Hons), Structural Mechanics, Materials Engineering
University of Toronto - Rotman School of Management
Generative AI for Business Executive Program: Driving Growth and Competitive Advantage
SKILLS
ABOUT NICK BAKER
I am an enterprise transformation leader with 25+ years of experience designing, building, and scaling digital commerce, platform, and decision systems across retail, government, financial services, and regulated markets.My work consistently sits at the intersection of strategy, technology, and execution. I specialise in taking complex, ambiguous environments and establishing the operating models, platforms, governance, and teams required to deliver measurable commercial and customer outcomes.Most recently, I lead Digital Strategy, Commerce, and Transformation for a multi-banner, 30-store multichannel grocery business, accountable for revenue, margin, customer experience, and platform delivery across first- and third-party eCommerce, fulfilment, and distribution. This includes end-to-end multichannel delivery, organisational rebuilds, and the introduction of AI-enabled pricing, loyalty, and decision intelligence capabilities.Previously, I founded and led a startup-style digital transformation within government, delivering one of Canada’s first fully regulated digital commerce platforms under intense public, legal, and security scrutiny. Earlier roles include senior leadership positions in retail, insurance, hospitality, and financial services, where I delivered award-winning customer experiences and large-scale platform transformations.I am particularly focused on how AI augments - not replaces - human decision-making, and on building trustworthy, scalable systems that balance innovation, governance, and long-term value creation.
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