Nicole Smith
Product Marketing Manager, B2B SaaS
- Role
- Product Marketing Manager at IBM
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Nicole Smith
Product Marketing Manager with 3+ years of experience leading go-to-market strategy, product launches, and demand-driving campaigns across enterprise software.I’ve led GTM efforts across 4 product portfolios, influenced $20M+ in quarterly pipeline, and delivered 15+ launches spanning developer tools, business automation, and IBM Z software.I’m passionate about positioning technology clearly, partnering cross-functionally, and building marketing programs that accelerate adoption and revenue.
Experience
Product Marketing Manager
Aug 2022 — Present
Lead product marketing across IBM Z app development software- Influenced $20M in Q1 pipeline across 61 SQOs through GTM execution- Delivered 15+ product launches across integration, decisions, and developer toolsKey Product Areas:IBM watsonx Code Assistant for Red Hat Ansible Lightspeed- Led GTM strategy, launched 3 major releases, and drove $15.2M marketing-attributed pipelineDecisions Portfolio- Built GenAI webinar series generating $7M+ pipeline and $4.3M win revenueIBM App Connect- Launched App Connect on AWS Marketplace and supported portfolio growth (+15% YoY)
Education
North Carolina Agricultural and Technical State University
Bachelor of Marketing - BS, Business, Management, Marketing, and Related Support Services
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