Nicole Reyes
Director of Production at MODE | Process Strategy & Team Development | Integrated Marketing, Advertising, Content Production | Co-Founder Make a Mark CLT Nonprofit
- Role
- Director of Production at Mode
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Nicole Reyes
With more than 14 years at MODE, I serve as Director of Production, partnering closely with cross-functional teams to shape integrated marketing strategies and lead end-to-end content production. I work alongside account, creative, digital, and production teams to refine processes, align teams, and ensure thoughtful execution across print, broadcast, digital, and emerging platforms. My focus is on building efficient, flexible workflows that support strong creative, smart production decisions and consistent delivery. Grounded in our values, I bring a detail-driven, collaborative approach aimed at empowering teams, strengthening client outcomes, and advancing the business.
Experience
Director of Production
Sep 2018 — Present · Charlotte, NC, US
Provide executive leadership for integrated production teams, overseeing end-to-end delivery across brand, digital, strategy, and content work while driving operational excellence, talent development, and agency health.• Lead, hire, and mentor a high-performing team of producers and account leads, establishing clear structures, growth paths, and a culture of accountability and collaboration.• Oversee delivery of projects ranging from small initiatives to large, multi-disciplinary programs across Brand Systems, Digital Ecosystems, Physical Extensions, and Campaigns & Content.• Develop, refine, and enforce production processes, systems, and resourcing models that improve efficiency, quality, utilization, and profitability.• Define and track project and team performance metrics, partnering with agency leadership to report on benchmarks, risks, and opportunities.• Contribute to agency growth and culture through client leadership, cross-department collaboration, business development support, and content estimation standards.
Education
Universidad de Salamanca
Spanish
2002 — 2002
James Madison University
Bachelor of Arts, Media Arts & Design
1999 — 2003
Skills
- Digital Strategy
- Online Advertising
- Direct Marketing
- Television
- Management
- Direct Mail
- Content Management
- Brand Development
- Integrated Marketing
- Digital Marketing
- Interactive Marketing
- Graphic Design
- Account Management
- Interactive Advertising
- Creative Direction
- Art Direction
- Advertising
- Creative Strategy
- Marketing Communications
- Content Strategy
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