Nick Petrocci

About Nick Petrocci

I grew up in restaurants - becoming more and more engrained in the technology built and the technology needed in a rapidly changing ecosystem. Product by trade, I lead a team that is focused on the in-store technology portfolio inclusive of the POS, the Kitchen Management Systems, Payments, Digital Signage, Drive-Thru Technology, Digital Ordering, and Network Infrastructure. My team is split into three disciplines: Support Services, Technical Product Management, and Systems Development. We support all aspects of technology for the growing Zaxbys restaurant portfolio - locations in over 19 states. Previously, I led the Digital Off Premise business unit at Zaxbys and previous to that I worked at Grubhub on the Technical Brand team, focused on a portfolio of brands in different verticals on their loyalty engagement, app development, and digital ordering businesses. My teams touch virtually every part of the Zaxbys business and are committed to delivering a mature, agile, and consultative Technology experience for every location. Our big rocks for 2026 are going to be all about: AI-based Drive Thru strategy, improving Technology Support across the organization, and finding efficiency with core processes to improve the bottom line for our stores and our HQ. Always open to chat with folks in the industry that are having fun solving unique/complex problems in a way that makes our team members and our guests\' experience better.

Experience

1. Senior Director, Restaurant Technology

   Zaxbys

   Feb 2024 — Present · Atlanta, GA, US

   Responsible for establishing and executing a scalable technology stack for Zaxbys franchises and company-owned stores across the operating units of Support Services, Systems Management, Restaurant Implementation, Innovation, and Administrative functions; to identify and deliver against strategic priorities across the brand, inclusive of accelerating the brand’s digital agenda. This includes ownership of the POS platform, e-commerce platform, kitchen fulfillment software, and infrastructure and connectivity components of the Zaxbys restaurant.

Education

• Georgia Southern University

  Bachelor of Business Administration - BBA, Marketing

  2009 — 2013

• University of Florida - Warrington College of Business

  Master of Business Administration - MBA

  2017 — 2018

Skills

• Brand Management
• Hazardous Materials Management
• Local Marketing
• Strategy
• Restaurant Management
• Incident Investigation
• Operations Management
• Customer Engagement
• Multi-Unit
• Event Management
• Program Management
• Hospitality
• Inventory Management
• Restaurants
• Food Service
• New Restaurant Openings
• Human Resources
• Profit
• Risk Management
• Management
• Inventory Forecasting
• Crm
• Strategic Hiring
• Safety Auditing
• Hands-on Training
• Sales
• Catering
• Support Management
• Cash Management
• Time Management
• P&L
• Budgets
• Food
• Hiring
• Cash Flow Forecasting
• Copy Editing
• Marketing
• Project Management
• Franchising
• Recruitment Advertising