Noelle Pennyman

About Noelle Pennyman

Strategic thinker with 16 years of experience in brand marketing and public relations. I have demonstrated success in strategic brand development, omni-channel marketing as well as public relations. Other areas of focus include insight development leveraging market research and performance data. Worked with a variety of brands and verticals including Progressive Insurance, hhgregg, Chase Sapphire, Prestolite Performance, Schlage, Vintage Development Group, Cirque du Soleil, MidTown Cleveland, Cedar Point and Wildwater Kingdom and Firefighters Community Credit Union.Experience across industries including personal auto, recreational lines and commercial insurance, retail, financial services, security technologies, pharmaceutical, entertainment, gaming, agency, higher education, food & beverage, real estate, manufacturing, automotive and economic development. My professional experience includes brand strategy management and development, annual planning, social media strategy and execution, internal communications, blogger relations, integrated marketing, website design, information architecture, media relations, content development, event planning, consulting and project management. Specialties: strategy development and execution, internal communications, social listening, content development, social analytics and market research, influencer outreach, social media monitoring, idea generation, brainstorming, community management

Experience

1. Senior Marketing Process Consultant

   Progressive Insurance

   Apr 2023 — Present

   Responsible for initiating, designing, leading and executing seamless adoption of improvements to new or existing business processes and customer experiences in the commercial insurance division. Review current business operations, procedures, and/or processes; research improvements and recommend new processes and experiences with a focus on increasing efficiencies, improving the customer experience and containing costs and achieving business goals.

Education

• Ursuline College

  Master of Business Administration - MBA

• Kent State University

  Bachelor of Sciences in the School of Journalism and Mass Communication

Skills

• Blogging
• Press Releases
• Market Research
• Editing
• Integrated Marketing
• Public Relations
• Internal Communications
• Media Relations
• Event Planning
• Copywriting
• Facebook
• Marketing
• Workplace Safety
• Social Media
• Content Marketing
• Social Media Marketing