Adriana Novelo

About Adriana Novelo

Marketing professional and detail oriented event planner with creative and resourceful ideas with ability to provide leadership. Strong planner and responsible team player who readily adapts to change and exceeds expectations. Able to juggle multiple priorities and meet tight deadlines without compromising quality. Dedicated to learning and achievement. Offering versatile office management skills and ability to stay on top of new media trends and technology. Excellent social media experience in combination with new media and/or product development-familiarity with social networking.Proficiency in Microsoft Office Programs. CRM Management - Launchpad, Opera, Rivista.

Experience

1. Marketing Director

   Estero Beach Hotel & Resort

   Feb 2015 — Present

   Translating business department objectives and strategies to prepare brand portfolio objective, plans, strategies to facilitate the growth of business.Designing, implementing, and facilitating annual marketing strategies for the organization, as well assupporting and facilitating development and execution of marketing plans.Developing marketing strategy depending on the knowledge of organizational policy, market nature, royalty and copyright requirements, and markup and cost factors.Planning and administering the marketing operations budget of the organization.Editing materials in accordance with specific customer on market requirement.Developing promotional materials, which include marketing print and collateral copies.Assisting in strategic plans for client demonstrations, presentations, displays, etc.Developing and administering marketing database that includes prospect and client information, access to financial documents and reports, applications of mailing list, etc.Supervising marketing assistant and communications manager.Building ad developing marketing team that is competent, dedicated, commercially astute and efficient.Developing and delivering insightful strategies and presentations to the executive committee and business department where appropriate.

Education

• New York University

  Certificate, Hospitality Administration/Management

  2014 — 2014

• Condé Nast Center of Fashion & Design

  Journalism

  2015 — 2015

• UC San Diego

  Business Administration and Management, General

  2012 — 2012

• Tecnológico de Monterrey

  B.A., Marketing and Public Relations

  2006 — 2011

• Université Paris-Sorbonne

  French Language, French language

  2008 — 2008

• Villanova Preparatory School

  High School, High School Equivalence Certificate Program

  2003 — 2004

• Lorenzo de' Medici School of Arts

  Certificate, Fashion Marketing and Merchandising

  2009 — 2009

Skills

• Goal Driven
• Digital Marketing
• Creative
• Social Media
• Public Relations
• Event Planning
• Social Networking
• Multitasker
• Social Media Marketing
• Marketing
• Goal Oriented
• Market Research
• Online Marketing
• Online Advertising
• Sales
• Marketing Communications
• Facebook
• Email Marketing
• Event Management