Igor Novakovic

Senior Director, Brand Management Focused Service Brands, Emea @Hilton

Watford, GB

As the face and strategic leader of Hilton’s Focused Service Brands across EMEA – including Hilton Garden Inn, Hampton by Hilton, Embassy Suites by Hilton, Home2 Suites by Hilton, Spark by Hilton, and Tempo by Hilton – I drive the growth, positioning, and evolution of these brands, ensuring they resonate with regional markets while aligning with Hilton’s global vision.Strategic Brand Leadership: Lead the development of Annual and Long-Term Strategic Brand Plans for EMEA, setting the direction and vision for brand growth and relevance in a dynamic market landscape.Driving Net Unit Growth: Spearhead initiatives to expand brand presence across the region, collaborating closely with internal stakeholders and key external partners to identify and secure strategic opportunities for growth.Brand Health and Product Strategy: Oversee brand health metrics and product strategy, ensuring that each brand maintains a strong market position, meets evolving consumer expectations, and consistently delivers on quality and experience.Market Intelligence and Consumer Trends: Leverage insights into regional consumer trends to adapt brand positioning and offerings, anticipating shifts in demand and positioning brands for long-term success.Brand Culture and Personality Activation: Champion the unique personality and culture of each brand, driving campaigns and initiatives that bring the brand ethos to life and strengthen emotional connections with guests.

University of Oxford

Postgraduate Certificate

Vladimir Nazor

Maturity Exam

Cornell University

Certificate