Noufal Basheer
Director of Strategy at PepsiCo leading Go-To-Market Strategy, Finance, and Transformation projects in the Away from Home channel
- Role
- Strategy Director at PepsiCo
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Noufal Basheer
I am a strategy leader with 12+ years of work experience. I am very excited about business problems at the intersection of consumer behavior and corporate finance.Currently, I am part of the Away From Home (Foodservice) strategy team at PepsiCo. In this role, I have led projects related to Go-To-Market, Technology, Finance, Marketing and New Product Launches.Previously, I worked as a Project Leader at Boston Consulting Group (BCG), where I specialized in Corporate Finance and Strategy, helping clients across multiple sectors and geographies build multibillion dollar growth strategies and achieve millions in cost savings. At BCG I worked in the New York, Dubai and Mumbai offices. Prior to that, I was a Treasury Finance Manager at Alghanim Industries, one of the largest privately held conglomerates in the world. At Alghanim Industries, I led Treasury modernization projects such as Straight Through Payment processing and supply chain financing.I hold an MBA with distinction from NYU Stern, a B.Tech in Civil Engineering from IIT Madras, and CFA and PMI certifications. I am a member for Forbes Finance Council.
Experience
Strategy Director
Mar 2024 — Present · Purchase, NY, US
I am a leader in the Away From Home (AFH) strategy team at PepsiCo. Key projects I have led include- Developed 2030 growth strategy for Away From Home Business to double revenue in 5 years- Built PepsiCo\'s Crafted Beverages strategy. Launched new brand \'DRIPS by Pepsi\'- Developed Local Restaurants Go-To-Market strategy for PepsiCo Beverages North America; Executed with great success partnering with Commercial and Marketing Team- Deployed AI agents for customer service management, reducing level 1 resolution time by 70%- Redesigned CRM tool for frontline sales team integrating targeting and customer retention analytics- Revamped AFH Ways of Working by redesigning forums, artefacts, and content guidelines to streamline decision making- Strategy support for AFH annual operating plan- Reimagined ways of working of Away From Home organization by redesigning planning process
Education
NYU Stern School of Business
MBA with distinction, Quantitative Finance, Financial Systems & Analytics
2018 — 2020
KEDGE Business School
Master of Business Administration (MBA), Business Administration and Management, General
2012 — 2012
Indian Institute of Management Bangalore
Master of Business Administration (MBA), Business Administration and Management, General
2011 — 2013
Indian Institute of Technology, Madras
Bachelor of Technology (B.Tech.), Civil Engineering
2006 — 2010
CFA society
Chartered Financial Analyst, Investments and Securities
2015 — 2017
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