Norm Pigeon

Cofounder & COO @Myseat Media Inc

CA

MySeat Media is a versatile mobile commerce platform. From individual artists to global record labels, star athletes to player associations, MySeat provides the platform and tools to create unique offers and experiences to grow and sustain fandom in creator-branded apps (white-label).MySeat cloud-based architecture captures live fan engagement data, including demographics and psychographics, giving creators detailed insights into their super fans. Ownership of their brand and data allows creators to instantly send highly targeted and relevant invitations, promotions, advertising, and sponsorships to their fans, achieving highest conversion rates through push notifications and messaging.Key Milestones- Created a comprehensive framework to rapidly develop, customize, and launch creator-branded apps at scale across iOS, Android, and the web- Implemented a broad range of direct-to-fan in-app revenue streams, including event tickets, live streaming, meet & greets, memorabilia, music, and merchandise. Additional revenue channels include live auctions, advertising, and sponsorships. Established recurring revenue through a fan club subscription model offering exclusive content and offers available only within the app- Developed a unique portal enabling creators to design, tailor, and publish their branded app on iOS, Android, and the web, with a 30-day free trial under our SaaS business model- Developed a pioneering enterprise solution enabling agencies, labels, associations, and leagues to launch their own Collective-Branded Apps. This platform allows individual creators to release branded apps while rolling up exclusive content and offers into the Collective App. Enterprises benefit from valuable user data, analytics, and cross-audience marketing capabilities. The model also enhances the discovery of emerging talents and unlocks monetization opportunities for both creators and the collective.

Concordia University

Bachelor of Computer Science