Norm Page
Strategic Advisor @Claritas
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WORK HISTORY
Strategic Advisor @Claritas
In September 2023, ArtsAI in San Francisco was acquired by Claritas, part of The Carlyle Group. ArtsAI + Claritas provide global marketers with AI-driven data, personalization, and optimization solutions.
SKILLS
ABOUT NORM PAGE
3) IPO (FCST, MAIL, RUBI)+(7) Exits =~$9B+ in value created for stakeholders.Proven successful entrepreneur, investor, and product-driven sales leader with almost (30) years of digital media & marketing expertise across a multitude of business practices, engagement models, and advertiser verticals. Twenty-four (29) of those years creating commercial success specific to start-ups and new technologies in adtech / martech - specifically RTB and programmatic platforms, systems, and environments. Led national and international client success across all industry constituents: agencies, brands, publishers, ad networks, and technology providers; launched global Sales and Business Development practices; participated within numerous industry events & associations like sfBIG (Board of Directors), 212NYC, CIMA, DFWIA, LVIMA, iMedia, IAB, Cannes Lions, DMEXCO, ExchangeWire (NYC + London); been published in industry publications; and moderated several adtech / martech industry panels including OMMA Global events.Having started an advertising technology career with real-time ad network, desktop media buying application, and RTB technology provider Flycast Communications in 1996, my areas of expertise are deep and wide and include: extensive success launching and exceeding revenue targets for technology-enabled media companies and enterprise platforms in ad-serving, dynamic creative, contextualization, optimization, search management, rich media, video, email marketing/CRM, audience measurement, audience and marketing analytics, data-marketing, ad exchanges, and an in-depth knowledge of programmatic systems and the technologies that shape the future of media and marketing.
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