Norm Page

About Norm Page

3) IPO (FCST, MAIL, RUBI)+(7) Exits =~$9B+ in value created for stakeholders.Proven successful entrepreneur, investor, and product-driven sales leader with almost (30) years of digital media & marketing expertise across a multitude of business practices, engagement models, and advertiser verticals. Twenty-four (29) of those years creating commercial success specific to start-ups and new technologies in adtech / martech - specifically RTB and programmatic platforms, systems, and environments. Led national and international client success across all industry constituents: agencies, brands, publishers, ad networks, and technology providers; launched global Sales and Business Development practices; participated within numerous industry events & associations like sfBIG (Board of Directors), 212NYC, CIMA, DFWIA, LVIMA, iMedia, IAB, Cannes Lions, DMEXCO, ExchangeWire (NYC + London); been published in industry publications; and moderated several adtech / martech industry panels including OMMA Global events.Having started an advertising technology career with real-time ad network, desktop media buying application, and RTB technology provider Flycast Communications in 1996, my areas of expertise are deep and wide and include: extensive success launching and exceeding revenue targets for technology-enabled media companies and enterprise platforms in ad-serving, dynamic creative, contextualization, optimization, search management, rich media, video, email marketing/CRM, audience measurement, audience and marketing analytics, data-marketing, ad exchanges, and an in-depth knowledge of programmatic systems and the technologies that shape the future of media and marketing.

Experience

1. Strategic Advisor

   Claritas

   Jan 2024 — Present

   In September 2023, ArtsAI in San Francisco was acquired by Claritas, part of The Carlyle Group. ArtsAI + Claritas provide global marketers with AI-driven data, personalization, and optimization solutions.

Skills

• Rtb
• Rich Media
• Mobile Marketing
• Mobile Devices
• Digital Video
• Sales Operations
• Start-Up Consulting
• Value Selling
• Interactive Marketing
• Sem
• Salesforce.com
• Media Buying
• Online Advertising
• Strategic Selling
• Business Growth
• Sales Management
• Start-Ups
• Strategic Partnerships
• Strategy
• Team Leadership
• Communications Audits
• New Business Development
• Ad Exchanges
• Web Analytics
• Integrated Marketing
• New Media
• Behavioral Targeting
• Entrepreneurship
• Analytics
• Business Strategy
• Strategic Consulting
• Web Video
• Value Proposition Development
• Contract Negotiations
• Turnarounds
• Value Creation
• Content Distribution Networks
• Marketing Strategy
• Business Analysis
• Digital Media