Normia Arteaga

About Normia Arteaga

Senior executive proven to develop and execute strategy, launch emerging technology (Generative AI) to improve business processes, deliver triple-digit growth, increase customer retention, and increase net profit by revitalizing poorly performing lines of business. TECHNOLOGY Orchestrated the market launch of PoCs at ALLSTATE such as the cross-sale of Allstate business lines of products and multiple Gen AI use cases improving customer experiences and costs for claims and protection services. Led an RFP to select a new Enterprise Payment Vendor to launch alternative payment methods at ALLSTATE.MARKETING At ADP, I conducted research to rebrand the marketing toolkit that helped grow the active user base 10x from 300k to over 3.7M active users in 2 years. I bylined thought leadership articles in Payment Source, presented research to thousands of prospective clients at industry conferences for Oracle/SAP/ADP that resulted in a healthy sales pipeline.REVENUE GROWTH At DIRECTV, I received the Rookie of the Year award from the CEO for reforming a poorly performing retention program in my first 6 months. I was awarded for tripling revenue with no increase to customer churn a did it by defining new customer segmentations, updating the pricing models, creating an integrated launch campaign, and executing the strategy with success. MARGIN IMPROVEMENT At ADP, I was able to ease margin compression by reducing expenses from calls to global call centers by 20%, a savings of over $2M, with effective marketing campaigns driving mobile app adoption up 42x. Visa, a marketing partner, nominated me for their Excellence in Innovation Award for these achievements.STRATEGIC PARTNERSHIPS At INTUIT and GREEN DOT CORPORATION I was able to grow revenue from alliance partners by 60%+ YOY by negotiating contracts, launching new partners, and developing the marketing strategy that would establish the pipeline for recurring revenue from their customer base. LEADERSHIP Achieved the highest departmental growth at DIRECTV and my team was nominated for awards for their revenue contributions. At ADP, I built a new team of Solution Architects to help global clients implement and achieve ROI; we beat the first year revenue growth goals by nearly 400%. Many of my team members are now in leader roles. Gen AI | Technology | Revenue Growth | Marketing | Strategy | Product Marketing | Partnerships | Retention & Loyalty

Experience

1. Digital Product Manager Gen Ai Strategy Roadmap Development Technology

   Allstate

   Aug 2023 — Present · Los Angeles, CA, US

   Transform ideas into business impact for growth, retention, margin improvement, and increased productivity.• Identify and develop Generative AI use cases within the Product and Protection Services lines of businesses to accelerate delivery of OKRs by connecting Family of Company teams to enterprise Allstate resources and pro-actively removing blockers to go-live progress. • Led scoping, discovery & framing, and MVP inception activities. Advised teams to identify GenAI use cases, map CX journeys, validate assumptions, secure enterprise resources, and provide access to research to support successful MVP launches.• Led the kick-off and design planning for Allstate Identity Protection cross-sales with Allstate Affordable, Simple, Connected Auto, Home & Renters Insurance products. Orchestrated the strategic planning for multi-disciplinary teams across the enterprise to launch in-market on 4/1/24; exceeded Q12024 expectations by $1M in net income.• Launched the first GenAI service in PPST into production by leading the Allstate Product Plan teams to execute a winning hackathon idea into a PoC helping Tier 2 customer service reps troubleshoot and diagnose issues through their claims process to saving time and improving the customer experience. This PoC was successfully scaled to all global call centers.• Led the GenAI infrastructure build of on-prem and cloud LLM services with RAG architecture. Orchestrated executive alignment across Technology, Legal, Risk, Cybersecurity, and InfoSec leaders to pave the way for data to be utilized in GenAI services for product and service enhancements to customers. Set the team up for successful data exploration increase customer engagement and retention. • Led the code modernization of apps across Allstate to quickly convert legacy code into target app tiers using GenAI services resulting in improved monitoring, reduced risk of system outages, greater app availability, reduced $400k in annual costs, and enablement of future growth.

Education

• UC Irvine

  Bachelor of Arts - BA, Political Science, Graduated Cum Laude

Skills

• Credit Risk
• Project Management
• Financial Analysis
• Banking
• Analysis
• Risk Management
• Credit Analysis
• Credit
• Management
• Portfolio Management
• Research
• Microsoft Office
• Teamwork
• Relationship Management
• Retail Banking
• Customer Service
• Business Strategy