Normel Martinez

Team Lead Global Communications (Project) @Finning

Edmonton, AB, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2022 — Present

Team Lead Global Communications (Project) @Finning

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Edmonton, AB, CA

EDUCATION

2004 — 2008

Mount Royal University

BAC.,

SKILLS

BloggingWeb Content ManagementPress ReleasesSponsorshipSocial NetworkingPublic RelationsMarketing CommunicationsStakeholder EngagementCreative DirectionInternal CommunicationsCopywritingStrategic PlanningMedia RelationsCorporate BrandingCommunications PlanningWeb ContentLeadershipCrisis CommunicationsStrategic CommunicationsEvent PlanningOnline AdvertisingOnline MarketingPublicityReputation ManagementIntegrated MarketingEvent ManagementProject ManagementManagementSocial Media MarketingCommunity DevelopmentSpeech WritingMarketingEditingSocial MediaNewslettersCorporate Communications

ABOUT NORMEL MARTINEZ

I drive organizational success through an approach rooted in efficiency, repeatability and scalability. While communications is a core strength, my passion lies in strategic business planning—it fuels my ability to craft forward-looking strategies that bridge gaps and propel growth. I connect strategy to execution using data, business analysis and foresight. This focus delivers measurable outcomes and ensures goals align with real needs. I build scalable systems that gain traction and yield clear and scalable results. My strength lies in navigating data, operations, strategy and reputation. This integrated view helps organizations become more agile, innovative and future-ready. At this intersection, I help teams move from intent to impact—scaling what works, eliminating what doesn\'t and creating evolving systems. With more than 15 years of progressive experience across public, private and non-profit sectors, I design systems that transform bold visions into measurable, sustainable outcomes. How? I bring structure to foresight, embed reputation into operations and build solutions that outlast individuals. I am intrigued by the ever-changing ways people communicate and interact. My passion for learning often leads to understanding and discoveries, allowing the teams I work with to intermix creativity with the intelligence of strategy. I enjoy a good book or a mindless TV show while sipping a cup of tea with Baileys to reinvest in myself. Now and again, I pull out my red book and write short fictional stories. I fancy sipping on a good gin (preferably a Hendrick\'s) with a squeeze of lime, sometimes lemon and an ice cube. I\'ve collaborated with governments, utilities, supply chain and logistics providers, machinery and mining equipment firms and global consumer brands, among others. My ability to move fluidly across functional areas magnifies my contributions, delivering clarity, innovation and lasting value across every collaboration. Please contact me when you have an idea or project. We can flesh it out together.

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Normel Martinez — Team Lead Global Communications (Project) at Finning in Edmonton, AB, CA | Unifers