Norman Veal

About Norman Veal

With nearly 20 years of experience in sales, business development, and client management, I have built a career focused on driving revenue growth, leading high-performing teams, and delivering exceptional client solutions. My background spans diverse industries, where I have consistently exceeded targets and implemented innovative strategies that enhance customer engagement and business outcomes.Skills and Expertise Sales Leadership & Strategy:I have successfully led large sales teams, setting clear performance goals, providing tailored training, and fostering a results-driven culture. My approach focuses on data-driven decision-making, ensuring every strategy aligns with business objectives and market demands. Business Development & Account Management:Building and maintaining strong client relationships is at the core of my work. I excel at identifying new business opportunities, nurturing key accounts, and ensuring customer satisfaction through personalized service and innovative solutions. Sales Operations & Process Optimization:I leverage technology and data analytics (Salesforce, HubSpot, Tableau) to streamline sales processes, improve efficiency, and drive performance. My expertise in CRM tools helps me manage pipelines effectively, forecast accurately, and make informed business decisions. SaaS & Technology Integration:With hands-on experience in SaaS sales, I understand the complexities of technology-driven solutions and how to position them effectively in competitive markets. I stay updated with industry trends, ensuring my strategies are innovative and relevant. Training & Team Development:As a mentor and coach, I take pride in developing talent within my teams. My training programs have led to improved sales techniques, higher conversion rates, and overall team success.Career Highlights:Revenue Growth: Increased annual sales from $33M to $51M (+55%) through strategic sales initiatives and team leadership.Performance Metrics: Boosted appointment conversion rates by 10% through targeted training and process improvements.Client Success: Managed key accounts that generated $36M+ in annual sales, driving consistent growth and client satisfaction.Innovation: Pioneered a live chat sales channel, increasing lead-to-contact rates by 10%.

Experience

1. Account Executive

   brightwheel

   Apr 2025 — Present

   Lead high-volume SaaS and early childhood curriculum sales to preschools, childcare centers, and family childcare homes worldwide.• Consistently outperform targets at 138% to sales goal and 195% to revenue goal.• Conduct 75–125 outbound calls daily to generate qualified opportunities and book product demonstrations with decision-makers.• Sell digital curriculum and learning solutions aligned to instructional goals, classroom structure, and child development standards.• Consult with center owners, directors, and education leaders to tailor solutions using Brightwheel’s all-in-one education + curriculum platform.• Manage full-cycle sales from discovery through close while partnering with Customer Success to drive implementation, adoption, and long-term retention.• Collaborate with Customer Success and onboarding teams to ensure strong implementation, adoption, retention, and expansion revenue.• Maintain accurate forecasting, opportunity tracking, and pipeline management using CRM tools.

Education

• Lincoln College

  BSBA, Mangement

• Colorado Technical University

  Masters, Executive MBA

  2010 — 2011

• Illinois State University

  Business

  2000 — 2002