Norma Lobo

WORK HISTORY

EDUCATION

ABOUT NORMA LOBO

Hey there! I’m a data-driven marketing analyst with 4+ years of experience turning complex funnel, pipeline, and performance data into clear insights that influence strategy and revenue outcomes. I specialize in full-funnel reporting, forecasting, dashboard development, and digital performance analytics, with strong proficiency across Excel, SQL, Tableau, Power BI, Google Analytics, and key marketing automation platforms.In my current role as a Senior Digital Marketing Analyst at Definitive Healthcare, I lead initiatives that bridge marketing and sales, including FY funnel target setting, forecasting, and building reporting that covers 100% of the pipeline. I’ve supported improvements in SEO, website performance, paid media efficiency, and lead attribution by leveraging data from Salesforce, Marketo, Google Analytics, GTM, Search Console, and building dashboards that support faster decision making across teams. I hold a Master of Science in Marketing Analytics from Bentley University, where I built a strong foundation in data modeling, SQL, statistics, and strategic marketing. I also earned a Master of Arts in Economics from Mumbai University and a Bachelor’s degree in Economics and Business from St. Xavier’s College, Mumbai, giving me a deep analytical and quantitative background that supports the work I do today.I’m passionate about solving problems with data, simplifying complexity, and partnering with cross-functional teams to drive scalable, insight-led growth.Ready to dive into the data-driven adventure? Let\'s connect and make some analytics magic happen!