Ben Norman
Strategy Director @Principles Agency
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WORK HISTORY
Strategy Director @Principles Agency
Leeds, GB
EDUCATION
MiniMBA
Mini MBA, Marketing
The University of Huddersfield
Bachelor of Arts (BA) Sandwich, Advertising Design
Wakefield College
BTEC Foundation Diploma, Design and Applied Arts
SKILLS
ABOUT BEN NORMAN
I\'m a brand communications strategist with experience in agencies large, small, north and south. I\'m interested in the unremarkable and the everyday, in the normal people who go to work, come home, have their tea and go to bed without ever thinking about a brand. I want to create ads that that person talks about on the bus or send to their mates on WhatsApp.At Principles, a 40 year old brand communications agency in Leeds, I\'ve created \'The Four Principles of Unforgettable Brands\', which are the product of conversations with the leaders of the most successful brands and thinking from the brightest brains in marketing. We use these principles to build everyday brands that come to mind quicker, and stay there longer.
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