Amy Norman
CEO | Entrepreneur | Speaker
- Role
- Founder and CEO at Nellie Travel
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Amy Norman
Amy Norman is the Founder & CEO of Nellie, a luxury travel company whose mission is to connect humans through extraordinary experiences. A bold, big-hearted serial entrepreneur with deep consumer expertise, Amy previously founded Little Passports and served as its CEO for over a decade before selling to BEGiN and serving as President. During her tenure, she bootstrapped the company on less than $6 million in capital, created a new category, launched nationally in Target, and ultimately shipped more than 15 million packages. Raised in both the U.S. and England, she developed a natural curiosity for people and cultures early on—earning the first of her three master’s degrees by age 20. She went on to build a strong foundation at KPMG, McKinsey, and eBay before stepping boldly into her own creative path.The road to Little Passports was anything but smooth. Amy launched the company while eight months pregnant and navigating profound personal loss—experiences that demanded every ounce of resilience and grit she had. Instead of breaking her, those hardships became fuel.Her leadership and insights have been featured in Forbes, the Wall Street Journal, and other major outlets, and she is a frequent speaker and lecturer on entrepreneurship, resilience, and brand-building. Amy has been recognized as an EY Entrepreneurial Winning Woman, a 2019 EY Entrepreneur of the Year Finalist, and a member of Facebook’s Small and Medium Business Council. Amy’s entrepreneurial drive is rooted in a lifelong belief in the power of global exploration. She brings honesty, warmth, and fearless optimism to her mission: inspiring others to embrace their resilience, stay curious, and open themselves to a more connected world.
Experience
Founder and CEO
Oct 2022 — Present
Nellie is a luxury travel company whose mission is to connect humans through extraordinary experiences.
Education
The Wharton School
MBA
2000 — 2002
The Lauder Institute - University of Pennsylvania
Master's degree
2000 — 2012
Mount Holyoke College
Bachelor's degree
1992 — 1995
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.