Norman Stolzoff
Strategic Research & Insights Leader | MedTech, Consumer Technology & Innovation |AI-Enabled Digital Workflows | UX & Product Strategy | Team Builder
- Role
- Founder & Principal at Ethnographic Insight, Inc
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Norman Stolzoff
I am a strategic research and insights leader who helps organizations uncover unmet needs, challenge assumptions, and translate complex human understanding into stronger product, customer, patient, and business decisions. Across MedTech and digital health, technology, financial services, and consumer products, my work has consistently centered on helping leaders and teams see what they are missing before they move too quickly toward solutions. What distinguishes me is not just my research skill. It is my judgment, my anthropological lens, and my ability to turn human insight into clearer strategic direction.
Experience
Founder & Principal
Jul 2001 — Present · Bellingham, WA, US
Industry leader in the real-world use of anthropology to optimize consumer (B2C), customer (Bt2B), and patient experiences, envision new products and services, and drive digital transformation. Expert in mixed-method discovery research, spotting emerging sociocultural trends, identifying unmet user needs, synthesizing multiple data sources, and translating insights into disciplined but daring design concepts via impactful storytelling. Providing client organizations strategic guidance on defining research questions, the right role of research, the optimal mix of methods, and execution of recommendations. Accomplished communicator who builds powerful connections with customers and executives alike to elicit and bring to life rich stories that engage, influence, and inspire innovation.
Skills
- Mobile Applications
- Anthropology
- Customer Insight
- Qualitative Research
- Customer Journey Mapping
- Personas
- Survey Design
- Persona
- Contextual Inquiry
- Competitive Analysis
- Customer Experience
- Usability Design
- Start-Ups
- Brand Architecture
- Ideation
- Product Innovation
- Social Networking
- Mobile
- Advertising Research
- Consumer Electronics
- Ethnographic Research
- Business Insights
- Mobile Devices
- Sustainability
- Ethnography
- User Research
- Design Thinking
- Customer Journeys
- User Experience
- Competitive Intelligence
- Marketing Research
- Experience Design
- User Experience Design
- Consumer Insights
- Consumer Insight
- Participatory Design
- Focus Groups
- Strategy
- Online Research
- User-Centered Design
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