Norman Apfelbaum
Global Vice President of Worldwide Customer Service @Coherent Corp.
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WORK HISTORY
Global Vice President of Worldwide Customer Service @Coherent Corp.
SKILLS
ABOUT NORMAN APFELBAUM
As VP of Global Customer Service at Coherent Inc. I am driving a global network of technical field and factory service teams serving diverse customers in the complex photonics industry. My teams consistently deliver >95% customer satisfaction ratings across multiple market-based service levels built upon service strategies and execution models I have established over my 23 years in Service. This includes the creation of instant response models for 24/7 mass production support from scratch across Asia even in places as remote as Inner Mongolia, China. I believe in the importance of strong customer relationships built through direct and regular visits, accumulating >1 million air miles in the process. Having started my career by solving technical issues with a Swiss army knife when needed, I believe in always finding a way to customer success. I am based in Goettingen, Germany and presently lead a “Good to Great” service business transformation to realize a sustainable step-change to service financial performance and health for Coherent.
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