Norma Casali
Product Manager @Amazon
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WORK HISTORY
Product Manager @Amazon
Paris, FR
Led high-visibility homepage initiatives, managing full campaign lifecycle including strategy development, content creation, and performance analysis. Coordinated multiple teams for assets creation and campaigns scheduling. Delivered performance metrics aligned with EU5 homepage benchmarks (e.g. pilot campaign reached 37M impressions and 0.23% CTR over 3-week period).• Supported Donation initiative launch strategy, managing key deliverables including customer messaging development, marketing placements, and landing page structure. • Managed cross-functional collaboration with Legal, PR, and Design teams, while establishing SOPs and guidelines.
EDUCATION
University of Valencia
Erasmus year, Economics
Università degli Studi di Milano-Bicocca
Bachelor's degree, Marketing, Corporate Communication and Global Markets
Istituto Tecnico Commerciale Luigi Casale
Double Italian and French Diploma (ESABAC), Business Administration and Management, General
Lycée Polyvalent Jules Verne
Exchange Student
University of Paris I: Panthéon-Sorbonne
Master's degree, Marketing and Sales, Supply Chain major
ABOUT NORMA CASALI
As a Marketing student here are three facts about me: I am FLEXIBLE AND TRUSTWORTHY. I thrive in dynamic environments and enjoy connecting with people. Having lived in various countries, I’m passionate about learning new languages, and with a solid background in sales, I’m eager to explore new markets, such as Latin America! I am CURIOUS AND EAGER TO LEARN. I’m deeply interested in sustainability across industries, particularly in e-commerce and pharmaceuticals, and my experience in market research has sharpened my quantitative and qualitative analysis skills. 🧗 I am POSITIVE AND MOTIVATED. My determination has been a key asset in achieving significant goals, such as qualifying for four editions of the Italian Championships in track and field athletics. Can\'t wait to undertake new challenging experiences!
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