Norie Lyman Verwijst
Category & Shopper Insights Manager
- Role
- Category & Shopper Insights Manager at SC Johnson
- Location
- Kenosha, WI, US
- LinkedIn followers
- 500 followers
About Norie Lyman Verwijst
Motivated data analytics professional who delivers success through deep relationships and a strategic, consultative approach to business. A problem solver and passionate leader who is unafraid to hustle to exceed goals and consistently generates strong results by encouraging retail partners to test innovative approaches and strategies while also applying historical trends.
Experience
Category & Shopper Insights Manager
Jul 2025 — Present · Racine, WI, US
Identify emerging trends in shopper behavior/sentiment, retail & category, and economic/social and create compelling narratives and insight-driven stories to arm internal stakeholders with thought leadership to leverage in engagements with external partners.•Develop and maintain a library of best practices, case studies, and toolkits to support internal teams and customer-facing initiatives.•Design and implement shopper insight frameworks, tools, and processes to elevate the organization’s understanding of shopper and category dynamics.•Facilitate cross-category shopper research initiatives through collaboration with COE leads and synthesize insight deliverables.•Partner with Sales and CL teams to deliver tailored timely insights that address specific customer needs and opportunities.•Leverage a variety of data sources (syndicated, POS, primary research) to uncover actionable insights.
Education
Lake Forest Graduate School of Management
Masters- Graduate Certificate, Enterprise Leadership
2019 — 2020
University of Illinois Urbana-Champaign
Bachelor Of Science, Advertising
2007 — 2011
Gies College of Business - University of Illinois Urbana-Champaign
Master of Science - MS, Strategic Leadership in Analytics and Value Chain Management
2020
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