Noreen McDermott-Santilli

Professor @Humber Polytechnic

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2011 — Present

Professor @Humber Polytechnic

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CA

Faculty of Media & Creative ArtsPrograms: Advertising Copywriting (COPY)Advertising & Graphic Design (AGD)Media Communications (MC)Advertising & Marketing Communications (ADMC)Courses taught: COPY - Writing for Digital Media; Portfolio 101; Portfolio Intensive Concept; Writing for Social MediaAGD - Strategic Thinking; Media Strategies (Social Media Strategy)MC - Introduction to Media StudiesADMC - CopywritingI create engaging, experiential learning modules that allow students to gain a full command of creative techniques, copywriting techniques, branding, storytelling, ideation, integrated advertising campaigns, and web, digital and social media strategy, writing & design, content creation and planning. I have excellent classroom management skills, as well as strong writing, research and strategy skills. I have experience teaching in-person, online and hybrid courses. I am currently learning about hyflex teaching.Research Projects:Artificial Intelligence (AI) as a tool for personalized learning in a college setting (Humber College Collaborative Research Group, January 2023 - present)A systematic literature review of the practice and potential of collaborative grading in post-secondary education (Independent)

EDUCATION

N/A

University of Toronto

Bachelor of Arts - BA

N/A

Royal Roads University

Master of Arts - MA

SKILLS

Creative StrategyMarketing CommunicationsFacebookBloggingIdea GenerationDigital CopywritingIntegrated MarketingTeaching WritingInteractive MarketingWeb ContentTelevisionMarketingSocial Media MarketingThought LeadershipCreative Problem SolvingCreative DevelopmentBrand DevelopmentAdvertisingUniversity TeachingCreative WritingConsumer Package GoodsDigital MarketingEnergy IndustryConcept DevelopmentFederal GovernmentWritingDigital StrategyCopywritingInteractive AdvertisingRenewable EnergyOnline AdvertisingDigital MediaSocial MediaCreative Direction

ABOUT NOREEN MCDERMOTT-SANTILLI

20+ years experience in advertising as a Copywriter, Creative Director and Content…

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Noreen McDermott-Santilli — Professor at Humber Polytechnic in Toronto, ON, CA | Unifers