Noreen Pfadenhauer

About Noreen Pfadenhauer

Results-oriented marketing leader at high-growth companies with a proven track record of achieving profitable growth at Series A-D companies through product launches, marketing strategy, product marketing, branding, digital media, advertising, multi-channel marketing, content marketing and partnership development. Deep experience in all aspects of product and growth marketing strategy and execution ranging from start-ups to established companies, including successfully building and scaling marketing teams at three growth-stage companies. Strategic and analytical thinker who is an excellent written and oral communicator with a collaborative leadership style. Significant executive leadership team experience and board level interaction.Expertise includes: • Marketing strategy and branding• B2B, B2B2C, and B2C marketing experience• Insurtech, fintech, SaaS, edtech• Marketing in highly regulated industries• Digital marketing • Acquisition and retention marketing• Multi-channel marketing campaigns• New product launches • Account based marketing (ABM)• Content marketing and thought leadership• Search engine optimization and re-targeting • Social media • Website design and analytics• Public relations and event marketing• Hubspot, Salesforce, and Google Analytics• Customer relationship management (CRM)• Quantitative and qualitative market research• Leadership of marketing and product teams• Partnership development and management• Financial technology and insurance technology

Experience

1. Vice President, B2b Marketing

   Niche

   Jan 2025 — Present

   Lead B2B Marketing for EdTech company that is the leader in school search, recruitment, and enrollment

Education

• Dartmouth College

  Bachelor of Arts (B.A.), Government

  1995 — 1999

Skills

• Corporate Communications
• Strategy
• Strategic Partnerships
• Marketing Research
• Digital Marketing
• Customer Insight
• Marketing Strategy
• Social Media Marketing
• Direct Marketing
• Financial Services
• Social Media
• Start-Ups
• Creative Direction
• Leadership
• Marketing
• Database Marketing
• Marketing Communications
• Product Development