Norea Hoeft

About Norea Hoeft

Can you feel it? The buzz of excitement and hope? Though we live in a time of great disruption, beyond it lies the potential for meaningful, systemic, lasting change. Like you, I want to be a part of that change. You – your company, your organization – have a story to tell, and I want to help you tell it. Why? Because stories are the most powerful tool we have to arouse empathy, change minds, and inspire action. MY WHY We all have gifts; writing is mine. As a mixed-race, queer Filipina, I feel called to use that gift to magnify the voices of those most adversely affected by entrenched inequities. With over 20 years of experience in marketing and communications to draw upon, I will listen to you and help you find the right words for your audience. As your partner, I am committed to constantly seeking greater clarity, efficiency, and joy in collaboration.

Experience

1. Head Writer

   The Vida Agency

   Jul 2021 — Present · Seattle, WA, US

   The Vida Agency is a boutique woman and minority owned communications agency that centers all of its work in pursuit of racial, social, and environmental equity for underrepresented and disproportionately impacted communities. In this role, I formulate and lead communication planning, craft messages and strategy documents, prepare communications materials, drive collaborative decisions, and provide tactical guidance to a variety of clients across industries within the public and private sectors.

Education

• University of Washington

  BA

• University of Washington Extension

  Certification