Norberto Cossotto
Senior Brand Manager Premium Chocolate @Ferrero
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WORK HISTORY
Senior Brand Manager Premium Chocolate @Ferrero
London, GB
Leading brand strategy and cross-functional delivery for Ferrero’s premium chocolate portfolio.• Steering launch plans to establish a premium chocolate brand in the UK market• Shaping integrated media and activation strategies across trade, PR, and communications• Driving major brand partnerships with entertainment leaders to boost visibility and engagement• Managing portfolio strategy and innovation pipeline guided by data and insights• Partnering with cross-functional teams to ensure seamless delivery and execution
EDUCATION
Alliance Manchester Business School
Master of Science - MS, International Business and Management
Uniwersytet Szczeciński
Erasmus+, Economics and Management
Università degli Studi di Torino
Bachelor of Business Administration - BBA, Marketing Concentration
ABOUT NORBERTO COSSOTTO
Brand marketing professional with 6+ years’ experience across the UK, Ireland, and Italy, spanning brand management, shopper marketing, and sales execution. Currently Senior Brand Manager in Ferrero’s Premium Chocolate team, driving strategy, innovation, and cross-functional execution on exciting new projects with long-term growth potential. Proven track record of delivering impactful launches and campaigns, including introducing Ferrero into the ice cream category, extending the range with successful NPDs, and achieving strong commercial results. Passionate about building brands that connect emotionally with consumers, balancing creativity and commercial focus. Experienced in multi-channel campaigns, innovation, and cross-functional collaboration to drive growth.
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