Nora Foster

About Nora Foster

For over two decades, I\'ve worked with B2B companies helping them harness digital…

Experience

1. Founder & Principal Marketing Consultant Fractional Marketer

   Mktg Consulting

   Aug 2006 — Present · Boston, MA, US

   I provide small and mid-sized B2B companies in technology, professional services, and manufacturing with expert marketing leadership and support to help them reach their business goals.Select achievements- Developed and executed the marketing strategy and plan for a large components manufacturing company. Successful content marketing and lead nurture program and website redesign increased organic traffic by 35% and lead conversions by 22%, supporting $15MM in revenue growth- Developed and executed a marketing plan for an energy financing company. Increased awareness and sales leads with improved messaging and supporting collateral. Managed website redesign and added new industry use cases and SEO best practices to double website traffic in 3 months- Developed and executed a social media strategy for a national construction data analytics company. Increased brand awareness, sales leads, and platform engagement rates, helping drive $10MM in new business- Worked with the leadership team of a nanotechnology manufacturing company that had never invested in marketing and sought expert support to position their company for growth. New messaging and refined service offerings helped communicate their value, and a new SEO-driven website helped elevate their brand and increase website traffic by Developed new positioning and messaging for a manufacturer of non-slip patterned surfaces that wanted to expand into new industries. Managed complete website redesign, adding a searchable pattern database to accelerate sales efforts. SEO tactics helped increase monthly traffic by 1400%- Worked with the new owner of a regional event rental business to successfully rebrand the business and refocus its value proposition. Use of paid search campaigns, SEO tactics, marketing content, and customer review program has transformed a relatively unknown business into the leading NH event rental provider. Company has enjoyed consecutive years of double-digit growth.

Education

• Southern Illinois University

  Bachelor of Science - BS

• Southern Illinois University, Carbondale

  Master of Business Administration - MBA

Skills

• Business Writing
• Presentation Development
• Strategic Planning
• White Papers
• Social Media
• Blogging
• Lead Generation
• Google Adwords
• E-Commerce
• Integrated Marketing
• Marketing Strategy
• Social Media Marketing
• Corporate Blogging
• Marketing
• Market Research
• Online Marketing
• Online Advertising
• Case Studies
• Marketing Communications
• Marketing Plan Creation
• Marketing Management
• Email Marketing
• Creative Direction
• Copywriting