Nora Ashbee

Head of Shared Services @Enchange Supply Chain & Rtm Consultancy

Over 18 years of experience in operational management, driving continuous performance improvement across operations, marketing & business development, and service delivery support. Played a key role in Enchange\'s digital transformation, revolutionizing marketing and sales processes. Led the implementation of inbound marketing and digital lead generation strategies, embracing a \"expertise first\" approach to elevate marketing and business development efforts. Successfully worked with clients on a global scale, demonstrating expertise in legal, contract, and relationship management. Spearheaded the implementation and utilization of the 20 Steps to Route to Market Excellence model, consistently delivering sales growth for renowned clients such as Danone, Heineken, Spectrum Brands, and Dangote across Europe, Africa, Middle East, North America, and Southeast Asia.