Noor Ahmed
Associate Director, Product Management @ Masimo | MBA in Marketing & Strategy
- Role
- Associate Marketing Director at Masimo
- Location
- Anaheim, CA, US
- LinkedIn followers
- 500 followers
About Noor Ahmed
Product marketing professional with over ten years of experience in the medical device industry. My current role at Masimo encompasses both upstream and downstream activities for the Signal Extraction Technology (SET) pulse oximetry portfolio.My expertise in product strategy has been instrumental in driving product enhancements, developing strategic campaigns, and marketing collateral. This has been evident in the launch and global expansion of the wireless Radius PPG sensor and RD SET sensor lines, generating robust annual revenues. At the heart of my professional journey is a dedication to improving patient outcomes through advanced medical technologies.
Experience
Associate Marketing Director
Sep 2025 — Present · Irvine, CA, US
Responsible for downstream activities for a $1 billion Masimo Signal Extraction Technology (SET) pulse oximetry sensor portfolio.• Lead a cross-functional team to execute downstream U.S. marketing campaigns, including development of customer-facing collateral and sales enablement tools• Define and execute comprehensive strategy to drive global market adoption, portfolio growth, and competitive messaging aligned with regulatory standards (FDA / CE / ISO)• Work with medical affairs and sales leadership to translate complex clinical evidence into clear, compelling value propositions to key customer segments, such as hospital executives, clinicians, and procurement
Education
University of California, Irvine - The Paul Merage School of Business
Master of Business Administration (MBA), Marketing & Strategy
2016 — 2018
UCLA
B.S. Bioengineering, Medical Devices & Technology Management
2006 — 2010
Skills
- Validation
- Mass Spectrometry
- Research
- Leadership
- Sas
- Tableau
- Peripheral Vascular
- Iso 13485
- Operations Management
- Product Management
- Stress Testing
- Biotechnology
- C++
- Business Strategy
- Online Research
- Product Marketing
- Quality Control
- Stents
- Visual Inspection
- Competitive Analysis
- Change Orders
- Corrective and Preventive Action (Capa)
- Biomedical Engineering
- Quality Management
- Marketing Strategy
- Biomedical Devices
- Microsoft Word
- Gage R&R
- Fmea
- Laboratory Skills
- Quality System
- Fluorescence Microscopy
- Drug Eluting Stents
- Negotiation
- Microsoft Office
- Quality Assurance
- Vascular
- Biomedical Device Design
- Sdlc
- Cell Culture
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