Noor Ashrifeh
Data Analyst @ NIQ
- Role
- Senior Analyst- Consumer Data Insights at NielsenIQ
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Noor Ashrifeh
Denison University Data Analytics & Economics. Passionate about solving real world…
Experience
Senior Analyst- Consumer Data Insights
Jul 2024 — Present · Chicago, IL, US
Created a data-driven framework using to simplify complex market dynamics for clients, enabling them to identify growth opportunities and mitigate risks tied to evolving consumer and competitive landscapes.• Delivered a scalable solution for NIQ’s Sr Client Operations team by consolidating data sources, automating trend tracking, that unified reporting tools across 20+ portfolios, enabling real-time insights—all within a single Power BI dashboard.• Implemented automation solution for Publix Super Markets and Tops to identify and move misclassified UPC items, achieving an 85% reduction in time spent on UPC item moves.• Deployed a self-service PowerBI dashboard using Homescan POD data designed for category managers to gain insight on consumer buying behavior at competing retailers, by identifying products consumers purchase elsewhere.
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