Noopur Vasuraj

About Noopur Vasuraj

Welcome to my corner of Linkedin! I’m a Brand, Creative & Communication Strategy Consultant & Fractional Brand and Creative Leader with a focus on Omnichannel & Integrated Marketing. For well over a decade, my experience has traveled across industries and regions like India & North America.My passion lies in partnering brands to find their unique voice & get heard.I help businesses decode & utilize multi-media platforms and channels to tell their brands\' stories in a way that helps them connect with their ideal audience & create business impact, with a key focus on the Digital landscape.Some of the 100+ brands I\'ve partnered include Burger King, Shopper\'s Stop, Samsonite, Gillette, Herbal Essences, PepsiCo, Dream On Me, Evolur, Windows, Raymond & Lenovo.Adventures I\'ve spearheaded for them:Crafted the Branding, Product Design Direction & Marketing Strategy for 2 licensing nursery furniture lines with Barbie & Fisher-Price for the North American Market.Launched Burger King in Bangalore, India with a first-of-its-kind Fintech idea, partnering a Digital Payment Gateway to get people to pre-book burgers online (sold out in less than 24 hours).Created, named & built a pet brand – TailZzz – for the North American region, from Product, Name & Brand Strategy to Marketing & Launch Strategy.Crafted an award-winning, not-been-done-before Influencer Marketing campaign for Samsonite, partnering some of India’s biggest celebs & names.Got kids to break gender stereotypes as part of a Social Experiment for fashion brand ARROW.Crafted & scaled the Branding, Packaging & Marketing for 2 of the largest North-American Nursery Furniture brands – Dream On Me & Evolur.Launched an exciting Baby & Nursery soft goods brand in North America – Hannah & Sophia.Last (but not the least), conducted international Creative & Digital Mktg. boot camps for leading agencies & brand-side teams. Today, I also mentor budding marketers to navigate the world of Branding, Creative Strategy, Copywriting & Digital Marketing.In 2018, I was awarded 2 Lighthouse Insights Awards for the Samsonite #PushTheLimit campaign, & was on the winning team of the Cannes Lions Awards 2019 for Gillette’s #BarbershopGirls.Focus Industries: FMCG, Fashion, Beauty, Pets/Petconomy, Baby & Nursery, Travel Goods, TechnologyOutside this world, I’m a Poet, Artist, Content Creator & a proud cat-mom. Catch me here or at n••••••@gmail.com

Experience

1. Mentor

   Talk To A Creative Director

   May 2025 — Present

Skills

• Writing
• Social Networking
• Social Media Marketing
• Digital Media
• Advertising
• Integrated Marketing
• Ideation
• Copywriting
• Social Media
• Brand Management
• Marketing Strategy
• Personal Branding
• Prose
• Poetr
• Music Journalism
• Advertising Research
• Acting
• Marketing
• Marketing Communications
• Online Advertising
• Digital Marketing
• Concept Ideation
• Speech Writing
• Freelance Writing
• Corporate Branding
• Blogging
• Creative Writing