Aimee Thunberg

About Aimee Thunberg

Contagiously enthusiastic and mission-driven Communications and Public Relations Executive with 20+ years’ experience in harnessing the power of media exposure and community engagement to make the world a better place.I am the Associate Vice President of Communications at Sandy Hook Promise (SHP), a national nonprofit organization with a mission to educate and empower youth and adults to prevent violence in schools, homes, and communities. At SHP, we believe that the safety of our children depends on a shared commitment to “know the signs” of potential violence and speak up. We must be willing to look out for one another and get help for those who may be in crisis.Like any purpose-driven organization, it takes shared vision and creative behind-the-scenes teamwork to develop innovative programs and extend valuable resources that rally community support. Leveraging my comprehensive experience, education - MBA in Media Management and BFA in Public Relations - and passion, I foster community connections and activism by promoting shared values and compelling stories that engage audiences and motivate action. Within my organization, I oversee media advocacy, messaging, and storytelling; cultivate teamwork; and facilitate innovative integrated communications campaigns focused on effective messaging to grow awareness that violence is preventable when you \"know the signs\" and \"say something.\" Driven by my hope for a more equitable and just society, I see community engagement as the key to building mutually-supportive relationships with the collective power to evoke significant, scalable am always looking to expand my network with other leaders in nonprofit organization management, journalism, PR, marketing, and multi-media communications to continually strengthen community outreach. Let\'s connect! a••••••••@gmail.com a••••••••@sandyhookpromise.org

Experience

1. Head of Communications

   Sandy Hook Promise

   Oct 2018 — Present · New York, NY, US

   As the head of Communications at Sandy Hook Promise, I lead the development, planning, and execution of all internal and external communications, messaging, media, and public relations for the 501(c)3 Foundation and 501(c)4 Action Fund.Founded and led by several family members whose loved ones were killed in the mass shooting tragedy at Sandy Hook Elementary School, Sandy Hook Promise trains youth and adults to know the warning signs of potential violence and when and how to reach out to get help. Our mission is to educate and empower youth and adults to prevent violence in schools, homes, and communities.Tragedy to TransformationGun violence is not inevitable – it is preventable. By promoting a vision of hope, I increase visibility and support nationwide for the “Know the Signs” educational programs and bipartisan policies to advance safer schools, youth mental health, and responsible gun ownership. Sharing clear impact of these efforts – including the lives being saved and changed – evokes empathy and compassion that motivates community response and action, leading to cultural change.Each year, I manage media advocacy for a different PSA campaign, which have earned Sandy Hook Promise two nominations from the Academy of Television Arts & Sciences and two Emmy Awards for Outstanding Commercial: 2025 - A Teddy Bear\'s Dream: teddy bears belong in kids\' arms, not memorials 2023 - Just Joking: threats aren’t funny 2022 - Teenage Dream: school shooting survivor stories (Emmy winner) 2021 – The Kids Are Not Alright: preventing emotional distress from turning violent 2020 – Back-to-School Essentials: subverting the traditional ads of the season (Emmy Winner) 2019 – Point of View – providing a different perspective on gun violence (Emmy more information about the SHP, please visit our website at SandyHookPromise.org or reach out to me directly: 64••••••79 a••••••••@sandyhookpromise.org

Education

• Long Island University

  Bachelor of Fine Arts - BFA, Public Relations

  1999

• Position Purple International Leadership Program

  Leadership of the New Kind Program

  2021 — 2021

• Metropolitan College of New York

  Master of Business Administration - MBA, Media Management

  2007 — 2008

Skills

• Email Marketing
• Editing
• Event Planning
• Social Media Marketing
• Direct Marketing
• Program Management
• Non-Profits
• Fundraising
• Strategic Communications
• Nonprofits
• Community Outreach
• Public Relations
• Media Relations
• Blogging
• Grant Writing
• Event Management
• Marketing Communications
• Publicity
• Social Networking
• Social Media
• Volunteer Management
• Public Speaking