Sumit Singh
CMO | Building digital-first brands in fashion and luxury | IIT Bombay
- Role
- Chief Marketing Officer at Aruna Milano
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sumit Singh
I help consumer brands grow. I have spent 15 years doing one thing consistently: taking digital channels that are either broken, nascent or missing entirely and building them into the highest performing revenue engines in the business. At Pantaloons, I led one of India\'s most significant retail digital transformations; shifting a legacy, traditional media first brand to a digital media first model, redirecting a big chunk of media investment to digital channels and building the Pantaloons app from zero into its largest digital revenue driver with over 8 million downloads. At Anita Dongre, I scaled a global D2C and e-commerce business across India and US, doubling revenue in under two years while improving margin quality by moving away from discount led acquisition. I was building Aruna Milano\'s European luxury business as CMO in my last assignment, from retail strategy and brand positioning to flagship store selection in the Via Montenapoleone district, before the venture was paused. What sets me apart is not just the breadth of channels I have owned: performance, social, influencer, app, CRM, digital OOH, but my ability to connect marketing to business outcomes in language that resonates with leadership.
Experience
Chief Marketing Officer
Jul 2025 — Present · Milan, IT
I joined Aruna Milano as CMO to build our European luxury business from the ground up. I owned brand strategy, go-to-market planning, retail location strategy and budget governance for the Italy launch, securing a flagship site in Milan\'s Via Montenapoleone luxury district before the venture was paused pending regulatory approvals.
Education
DAV, Koylanagar, Dhanbad
Intermediate/+2
2003 — 2005
Indian Institute of Technology, Bombay
Bachelor+Master of Technology, Chemical Engineering
2006 — 2011
Skills
- Sql
- Informatica
- Digital Marketing
- Vba
- Business Planning
- Requirements Analysis
- Business Intelligence
- Team Management
- Process Engineering
- Business Analysis
- Web Analytics
- Strategy
- Analytics
- Market Entry
- Consulting
- Ssis
- Management Consulting
- Market Research
- Data Analysis
- Management
- Pl/Sql
- Business Analytics
- Core Java
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