Nolan Pool

About Nolan Pool

I believe healthcare shouldn\'t be a puzzle that people can\'t afford to solve. For the past decade, I have been a dedicated advocate for healthcare transparency, driving authentic, high-impact conversations around affordability. My mission is to transform that vision into measurable action by leveraging sophisticated marketing strategies to cut through the noise of a complex industry and deliver life-changing solutions to those who need them most. At GoodRx, I specialize in bridging the gap between complex data architecture and creative storytelling. Over my 6-year tenure, I’ve spearheaded a data-driven approach to audience segmentation and creative refinement, ensuring our brand voice resonates with both consumers and healthcare providers (HCPs) at the exact moment of need. By fostering cross-functional synergy between legal, creative, and data science teams, I’ve been instrumental in scaling performance and maximizing ROI (ROAS) across two of our critical growth channels.While here, I have been managing and optimizing our Consumer Direct Mail and HCP Kits Direct Mail channels for success. Cutting through the noise via relentless optimization and empowering consumers to make complicated decisions impacting their healthcare with full information keeps me driven. I am always looking to connect with fellow marketers, data enthusiasts, or anyone passionate about the intersection of analytics and strategy. Feel free to reach out if you’d like to talk shop!Core Specialties: HCP Direct Mail, Consumer Direct Mail, DTC Marketing, Vendor Negotiation, Direct Communication, Omnichannel Growth, Email Marketing, In-House Podcast Marketing, Data and Analytics, Project Management, Strategic Resolution, and Data Visualization.Technical Proficiencies: Google Suite, Microsoft Suite, Asana, Confluence, JIRA, Airtable, Magellan, Klayvio, Instapage, and Google Analytics.Gallup Strengths: Context, Restorative, Discipline, Harmony, Developer.

Experience

1. Offline Marketing Manager

   GoodRx

   Aug 2025 — Present · Portland, OR, US

   Managed offline marketing across both B2C and B2B lines, developing and scaling complex direct mail programs through cross-functional collaboration with compliance, BI, and creative teamsDirected end-to-end execution of direct mail campaigns, including creative briefing, secure PII data transfers, vendor coordination, and performance reportingOwned budget allocation across B2C and B2B offline channels, optimizing audience mix to drive improved ROAS and long-term customer valueLaunched community-based initiatives, including healthcare education events and provider partnerships, to strengthen brand trust and local market presenceOptimized offline media mix across print, out-of-home, and radio using incrementality testing and holdout groups to measure and validate lift in prescription transactionsExpanded in-store presence through partnerships with pharmacy chains and independent networks, executing co-branded collateral and point-of-sale strategiesManaged execution of multi-million dollar direct mail programs across concurrent channels, incorporating A/B testing to continuously optimize creative performanceIdentified and launched new growth opportunities through partnerships with Pharma Direct and other lead generation channels, expanding acquisition pathways

Education

• University of Portland

  Bachelor of Business Administration (B.B.A.), Economics (major) and Sustainability (minor)

  2013 — 2017

• University of Galway

  B.B.A. Economics, Economics

  2016 — 2016

Skills

• Microsoft Access
• Microsoft Word
• Time Management
• Leadership
• Claims Management
• Data Analysis
• Management
• Customer Service
• Teamwork
• Public Speaking
• Microsoft Office
• Microsoft Excel
• Carbon Footprinting
• Commercial Insurance