Nolan Moser

About Nolan Moser

Progressive consumer brand leader experienced in building and leading global brand teams.…

Experience

1. AVP Bicycle Component Division

   Shimano North America Holding, Inc.

   Jan 2017 — Present

   Responsible for direction and P+L management of the Bicycle component division for Shimano North America. Guide business strategy, marketing strategy, cross organizational team leadership and member of global leadership team. Leadership Development - Executed and consistently evolving leadership development programs for our Sr Managers and high-performing team members. Helping to provide tools for more efficient and productive collaboration within the organization. Efforts resulting in low turnover, higher job satisfaction and a more consistency high performing leadership team. Decisions made faster with more confidence. Omni Channel Strategy - Implemented multi year strategy to transform our business from a purely wholesale business model to a more diversified omni-channel business. Increased brand equity, drove double-digit sales increases along with profitability increases. Enabled growth and increased customer satisfaction and brand equity in all channels. Paved the way for exponential growth of our direct to consumer and Amazon sales channels. Brand Leadership / Organizational Strategy - Developed current Go to Market Team Organization consisting of Consumer Marketing, Retail Services, Dealer Education, and Experiential marketing teams. Cross Functional Alignment - Implemented the foundation planning process to ensure alignment across all marketing and sales teams to support significant product and customer/channel initiatives. Resulted in more targeted and aligned promotions across all all departments of marketing. Enabled Shimano to move from market challenger to market leader in the disc brake category. Long Range Planning - Establish and present 3/5/10 year strategic plans for Shimano North America. Has resulted in several successful initiatives that grew our presence in the North American market. Highlights include validation of new buildings, staff growth, and larger strategic shifts in the way we do business overall.