Nolan Etheridge

About Nolan Etheridge

As a 30+ year tech veteran and single dad who\'s risen through the ranks by solving real-world security, compliance and productivity puzzles, I\'m all about making Microsoft accessible and even fun. At Softchoice, I champion almost all things Microsoft but my passion is in helping both our internal users and our customers understand the Art of the Possible through the Customer Immersion Experiences. I started the CIE program at Softchoice in late 2019 when we saw a need to not only retain our Microsoft client base but to do so through empowering them with the capabilities of the platforms. Our goal is to supercharge modern workplaces with Microsoft tools to turn \"overwhelming\" into \"overachieving.\"It was a great honor to win not only an Excellence Award for 2024 but to be singled out to win the Atlas Award for the same year. I couldn\'t have done any of it without my team but I deeply appreciate leadership recognizing the impact the CIE program has had in the last several years.

Experience

1. Sr Program Manager, Microsoft Customer Experience

   Softchoice

   Jan 2026 — Present

   As a Senior Program Manager, I lead strategic initiatives that strengthen Softchoice’s partnership with Microsoft and deliver exceptional customer experiences. My role focuses on designing and executing programs that accelerate adoption of Microsoft solutions, drive business growth, and maximize value for our customers. The principle function I lead is the Customer Immersion Experiences (CIEs). The CIEs are designed to empower organizations to embrace innovation and achieve measurable success with Microsoft solutions. Through this, I serve as a trusted advisor and educator for customers and partners by creating engaging content and resources—such as training series, interactive demos, and video segments—that simplify complex Microsoft technologies and showcase practical use cases.Beyond the CIEs, I collaborate with cross-functional teams and senior stakeholders to develop enablement strategies, help manage multi-million-dollar investment programs, and ensure seamless execution of campaigns and customer engagement activities. By aligning with Microsoft’s ecosystem and leveraging advanced tools like Copilot, I help organizations unlock productivity, optimize cloud solutions, and achieve transformational outcomes.

Skills

• Managed Services
• Salesforce.com
• Sales Enablement
• Dell Switches
• Storage
• Enterprise Storage
• Virtualization
• Direct Sales
• Sales Operations
• Professional Services
• Customer Service
• Servers
• Iscsi
• Compellent
• Disaster Recovery
• Channel
• Dell Powervault
• Storage Area Networks
• Software as a Service (Saas)
• Teamwork
• Solution Selling
• Nas
• Photography
• Data Center
• Blade Technology
• Saas
• Enterprise Software
• San
• Enterprise Architecture
• Sales Management
• Cloud Computing
• Communication
• Storage Virtualization
• Sales Process
• Storage Solutions
• Account Management
• Vdi
• Vmware
• Server Architecture
• Smb