Noki Nörskau
Leading Retail Marketing & Merchandise Manager @Cosmo Beauty Brand House GmbH (NEONAIL, NEO MAKE UP, MYLAQ, STAYLAC)
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WORK HISTORY
Leading Retail Marketing & Merchandise Manager @Cosmo Beauty Brand House GmbH (NEONAIL, NEO MAKE UP, MYLAQ, STAYLAC)
Berlin, DE
Lead and execute retail marketing and merchandising strategies across DACH, driving brand visibility, customer engagement, and sales performance• Manage and optimize in-store activations, POS materials, and visual merchandising concepts in close collaboration with major retail partners (e.g. dm, Rossmann)• Own end-to-end campaign planning and execution, ensuring alignment between marketing, sales, and retail objectives• Develop and implement go-to-market strategies for new product launches, maximizing impact across retail channels• Act as key interface between internal teams (marketing, sales, supply chain) and external stakeholders, ensuring seamless collaboration and execution• Analyze retail performance data and derive actionable insights to continuously improve campaigns and merchandising effectiveness• Lead and mentor junior team members, fostering ownership, growth, and high performance• Drive process optimization and efficiency improvements across retail marketing operations• Successfully manage budgets and allocate marketing investments to maximize ROI
EDUCATION
Friedrich-Alexander-Universität Erlangen-Nürnberg
Diplom Kauffrau Univ.
ABOUT NOKI NÖRSKAU
I am an ambitious, solution-oriented professional with expertise in brand management, product development, retail project management, marketing in fashion and lifestyle consumer goods and general retail experience. I am known for accountability and follow through on projects and my strong problem solving abilities. I am a motivational leader and manager who provides teams with the tools required to succeed. Using knowledge gained through additional learning, I implement new concepts and principals into everyday operations to improve productivity. I present regularly at international launch events and am effective in generating enthusiasm among customers for brand strategies. I am consistent in my ability to provide high-level, systematic standards of performance while managing multiple projects simultaneously in high pressure environments.
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