Nohl Gustafson

About Nohl Gustafson

Experienced Global Design Director with a demonstrated history of Leadership and supervisory skills working as a team leader with multiple brand partnerships within the sporting goods industry, street wear, high fashion, skate and footwear industry. Highly Skilled in: Management, Trend Analysis for Menswear, Womenswear and Youth Culture, Photography, Marketing, Graphics, Logo Design, Typography and Fashion Design. Nohl is a strong creative professional with a degree focused in Apparel Design from the Fashion Institute of Design & Merchandising.

Experience

1. Global Creative Design Director

   Dc Shoes

   Nov 2018 — Present · Huntington Beach, CA, US

   Oversee all aspects of product design from Footwear, Apparel and Snow Soft goods.• Provide strategic guidance, leadership, mentorship, and inspiration to a diverse team of Design Directors and managers, by driving alignment across the entire product line.• Demonstrates exceptional expertise in Art Direction, specializing in crafting graphic art packages• Growth and management of the creative teams as the creative director, through the process of design, production, pricing, materials, timelines and deadlines plus factory coordination to hit established goals every quarter• Extensively skilled in recruiting, leading, and guiding design teams across various departments. Proficient in onboarding, training, and continually managing performance, both throughout the year and during the annual performance review process.A mentor dedicated to fostering the growth and development of designers within the team.• Collaborate with design teams to generate, uphold, revise, and present creative presentations, sketches, Illustrator drawings, specifications, mood boards, and color directions as needed• Creative direction and design of seasonal global footwear and apparel to establish color, theme,print stories, materials and design inspiration plus global presentations to launch each season• Built strong collaborative partnerships with marketing team to establish a seamless seasonal vision of storytelling.• Engage with global product leaders and regional partners to supervise design initiatives, shaping captivating product narratives within seasonal and annual frameworks. Lead the design process to efficiently produce products with optimal SKU counts, managing design costs to achieve financial targets and key performance indicators such as gross margin, style complexity, global commonality, and ensuring successful product sell-through

Education

• Fashion Institute of Design & Merchandising

  "I have successfully earned my degree."

  2000 — 2004