Noéllie Maitre
Retail Product Manager @Lenôtre
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WORK HISTORY
Retail Product Manager @Lenôtre
Paris, FR
Gestion des collections permanentes et saisonnières dans l’univers de la gastronomie française premium, de la conception à la mise sur le marché• Conception et mise en œuvre de plans d’activation 360°, intégrant médias digitaux, CRM, activations en point de vente et événements expérientiels, afin de renforcer la notoriété de marque et l’engagement client• Collaboration transverse avec les équipes Ventes, Finance et Logistique pour aligner les objectifs commerciaux et opérationnels, tout en pilotant des prestataires externes (packaging, design, études consommateurs)• Suivi des KPIs produits et performances des campagnes, avec recommandations stratégiques menant à la rationalisation de l’offre et à l’amélioration de la rentabilité des gammes• Responsabilité budgétaire, assurant une allocation optimale des dépenses marketing et maximisant le retour sur investissement (ROI)
EDUCATION
ESSCA
Programme grande école, Commerce international / commerce
Lycée Saint François d'Assise
Baccalauréat, Economique et Social
Uppsala University
Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
ABOUT NOÉLLIE MAITRE
Bilingual (English & French) Product Marketing Specialist with 3 years’ experience leading product strategy, brand activations, and retail execution for premium French gastronomy within Lenôtre – Sodexo Group, a global hospitality leader.At Lenôtre – Sodexo Group, I successfully managed core and seasonal product collections from concept to market, delivering measurable results during peak periods. My role encompassed 360° go-to-market strategies, combining digital campaigns, CRM, in-store activations, and experiential events to strengthen brand positioning and customer engagement. I worked closely with cross-functional teams and external agencies to ensure product excellence, while optimising budgets and driving ROI.Beyond the food industry, my skill set — from consumer insight analysis and campaign performance tracking to creative asset production and stakeholder management — is highly transferable to luxury retail, FMCG, and other sectors. My adaptability, analytical mindset, and cultural agility enable me to thrive in diverse environments and deliver impact in any industry.I am passionate about creating customer-focused, insight-led brand experiences that not only meet commercial goals but also inspire lasting connections with audiences.
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