Noelle Harvey

About Noelle Harvey

15+ years of measurement and analysis experience.Leading global teams of insights and measurement analysts. Building new models and KPIs, telling stories with data, using insights to drive strategy, finding better ways of working-Currently leads digital insights and analytics for BJ\'s Wholesale Club, with scope across digital strategy, marketing, and retail media-Previously led data and analytics for Hasbro North America, supporting $2B+ business, and Roundel reporting and analysis, supporting over $700M business-Oversaw team of 25 people in the US and over 15 people abroad-Built insights, analytics, and optimization practices from scratch and evolved team into a data-driven culture-Partnered with data science and product teams to build next-gen measurement methodologies-Oversaw $3M contract and tools budget enabling better automation and process efficiency-Collaborated with key cross-functional stakeholders to ensure measurement program expectations and requirements met.

Experience

1. Director of Digital Analytics

   BJ's Wholesale Club

   Jan 2023 — Present · Marlborough, MA, US

   Leading insights and analytics teams across digital, promo, marketing, and retail media, with accountability for measurement, experimentation, and performance insightsPartnering closely with marketing, digital product, and engineering leaders to inform prioritization, budget allocation, channel strategy, and roadmap decisionsBuilding and scaling analytics capabilities that enable more sophisticated, accurate measurement and performance evaluationTranslating complex analytical concepts into clear, intuitive insights that executives can quickly understand and act onDeveloping strong analytics managers and ICs, setting high standards for rigor, ownership, and collaboration

Education

• University of Southern California

  B.A., International Relations/Arabic

  2003 — 2007

• The University of British Columbia

  Master of Business Administration (MBA), Marketing

  2012 — 2014

• Habib Bourghiba Language Institute

  Formal Arabic

  2006 — 2006

• The American University in Cairo

  Middle East Politics

  2005 — 2005

Skills

• Volunteer Management
• Government
• Nonprofits
• Non-Profits
• Online Marketing
• New Media
• Program Management
• Strategic Communications
• Research
• Public Relations
• Market Research
• Marketing
• Design Thinking
• Management
• Fundraising
• Marketing Strategy
• International Relations
• Social Media
• Entrepreneurship
• Budgets
• Community Outreach
• Community Development
• Start-Ups