Noelle Francisco
Performance Media Associate @Sony Pictures Entertainment
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WORK HISTORY
Performance Media Associate @Sony Pictures Entertainment
Culver City, CA, US
Manage, Plan, and Activate paid social campaigns across Snapchat, TikTok, Meta, Pinterest, X, etc. • Monitor campaign performance, identify optimization opportunities, and implement changes.• Coordinate with internal and external stakeholders to establish seamless first-party data integrations for effective campaign targeting.• Closely collaborate with members of the performance media team, external agency partners, and data teams. IP’s Worked On: Jeopardy, Wheel of Fortune, Crunchyroll Store, DOC, I’m Still Here, Room Next Door, Becoming Led Zeppelin, The Outrun, Crunchyroll: Solo Leveling, Paddington in Peru, Karate Kid Legends, Oh, Hi, Caught Stealing, Anaconda, GOAT
EDUCATION
Westlake High School
High School Diploma
University of Colorado Boulder
Bachelor's degree
ABOUT NOELLE FRANCISCO
I’m a results-driven paid media professional with a passion for building and optimizing high-impact digital campaigns that drive measurable growth. With a strong foundation in programmatic, B2B, CTV/OTT, native, audio, branding, and social, I bring full-funnel expertise and a strategic mindset to every engagement.My strengths lie in media planning, buying, and optimization—leveraging data to inform decisions, improve performance, and maximize ROI. I’m fluent in key platforms like Google Ads, DV360, Meta, TikTok, Amazon Ads, etc. and thrive in fast-paced environments where agility and analytics go hand-in-hand.
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