Noelan Wyse

Salesforce Administrator 7 Gtm Certifications @Service Express

US

Conceptualized and Built Scalable Processes for the entire marketing funnel, leading to double-digit organic revenue growth. Communicated complex functionality to all GTM leaders in simplistic terminology.[Demand Generation, SDR, Sales, Marketing, Customer Success, and IT]Key Focuses: Data-Modeling-Accuracy-Orchestration (Ringlead Data Loader Import Wizard)-Enrichment (Clay) Attribution (Marketo Measure + Salesforce Flow)-Custom Report Types Inbound and Demand Lead Routing Conversational Intelligence Configuration (Gong / Copilot) Sales Engagement Platform Configuration (Groove / Outreach) Forecasting AI Agents (Microsoft Copilot)Noteworthy projects:Built Clay Lead Bolstering Enrichment Process that saved an average of 17 hours of account buildout time per sales rep by auto importing all non-duplicative prospects with relevant titles to accounts across entire portfolios.Developed a Customer PO Request Process that saved each team member 11 hours per week. Implemented auto-routing to place customers in a Groove follow-up cadence 90 days before agreement expiration. Configured merge fields that allowed reps to send emails without manually searching for or entering additional Salesforce data.Built a Clay Prospect Enrichment Process that drove pipeline growth, accounting for 25% of total SDR meetings set on average. Configured a Clay waterfall enrichment of contact data from 18 sources triggered by Salesforce webhooks, call metric criteria, or sequencing in a Groove prospecting cadence.Configured Groove AI Email Generator for swift personalized outreach by developing custom value propositions that reps can select for AI to combine with prospect and account insights sourced from the web.Customized Clari AI Conversational Intelligence to reduce rep ramp time and improve prospect engagement by displaying real-time information cards to sales reps during meetings in response to prospect questions.

Central Michigan University

Bachelor’s Degree, with a concentration in psychology