Noa Walsky

About Noa Walsky

CONSUMER MARKETING MANAGEMENT B2B and B2C digital marketing leader with +12-year record of developing transformational strategies and building multi-channel online campaigns to: • Direct, launch and fortify brands, products, services and technology;• Drive user adoption, improve user experience and increase engagement; and• Create revenue-generating business or partnership opportunities. Words and stories have always captivated me, but how they are communicated, and ultimately, change people’s perspectives, desires and behavior truly fascinates me. I have been a successful marketer because, first and foremost, I am a compelling storyteller. I know how to craft a message, where to promote it and how to build the infrastructure of touch points that encourage user engagement.My passions and experience have intersected with mission-driven marketing roles, particularly those within the digital health industry that deliver true value to the patient community. I enjoy solving the creative marketing challenges that arise when brands pursue both profitability and humanity.Throughout my career, I have developed multi-channel, digital marketing strategies to drive sales and promote brand positioning, new product development, strategic planning and new customer acquisition. I have mastered user segmentation, marketing analytics, market intelligence, marketing communications, content management and distribution channel management. SPECIALTIESBrand management, expansion & competitive positioning | User acquisition & retention | Partnership marketing | Digital strategy & advertising campaigns | Strategic planning for Executive Management | Business development | Social and email marketing | Data analytics & LTV user segmentation | New product development, launch & penetration strategy | Content strategy development & syndication | Leadership, team management & coaching | Media planning | Subscription growth | Fluent Spanish (spoken and written)

Experience

1. Vice President, Product Marketing

   CipherHealth

   Aug 2020 — Present · NY, US

Education

• Cornell University

  BA, Linguistics, Spanish Literature

  2003

• Fordham Gabelli School of Business

  MBA, Media & Communications

  2010

Skills

• Online Advertising
• User Experience
• Content Strategy
• Marketing Strategy
• Editorial
• Internet
• Social Media Marketing
• Product Marketing
• Social Networking
• Strategic Partnerships
• Negotiation
• Email Marketing
• Leadership
• Grant Writing
• Entrepreneurship
• New Business Development
• Social Media
• Marketing Research
• Business Development
• Digital Marketing
• Digital Strategy
• Digital Media
• SEO
• Business Analysis
• Strategic Planning
• Online Marketing
• Spanish Fluency
• Non-Profits
• Marketing
• Sem